Your mobile app might be the world’s best and unique, the one which have never been talked about or built before; the designs are equally stunning and the application runs smooth. But, if you are running without a pre-launch plan, things will be harsh, resulting in very less or zero ROI when not planned correctly.
Consider taking these steps for planning at least a month before you bring your app to the market.
So, WHAT SHOULD I DO A MONTH BEFORE?
Define your success goals. What is it that you expect on your launch day and after that? The figures you want? Keep it simple by placing goals for active installs, reviews and rates.
Most of the free mobile apps have higher active install rates in the first month that dwells around 50 percent. From the next month or so, the level drops down to 30 percent and less.
An average rating in the app store is 3 out of 5 and one must strive for higher rating in order to maintain a stable active installs.
Create a video. A video can directly influence your audience group to use the app. Being the most expressive form of content to show the capability of your app, consider creating an appealing video about your app.
You don’t even have to invest a lot, simple tools like Camtasia, Simfinger (free) and iShowU HD ($60 for Pro) lets you to create professional video tutorials to present your app’s coolest features.
Set your focus. You should not submit your app to all app store if you are launching it on an android platform. Just decide where you would want to be and centralize your user base to that particular store only; this way, you will have broader reach, higher ratings, rankings and superb visibility.
A WEEK BEFORE?
Create Social Media Accounts. Claim your social media accounts and be an active user to generate interesting contents. The best thing about going social is, you can use it while your app is in development phase to capture more feedbacks.
Do not underestimate the power of newer social networks like Pinterest; the more visual you go, the more you’re on hype. But, always remember, your primary goal is to drive app downloads and not the site traffic!
Generate Content. Spend time in creating specific contents – blog posts, social media contents, press releases, email marketing and website copy; proof read it and finalize. Do not leave it as the last minute task!
A FEW DAYS BEFORE?
Involve media. Reporters and bloggers would further help you create your product awareness in the public. Do a good research on publications that covers app in the similar category and make sure of who would help you get featured there. Let them know in advance about your app launch and remind them to reach out for you on the launch day with specific date and time.
Offer a trailer. Before you launch your app, make sure some previews of your app is broadcasted over various media such that reviewers would play around, and be informed.
Organize your visual assets. The more visuals you acquire, the more interesting and communicative would it be to your audience. Organize your logos, screenshots, infographics, and video into one container and make sure to give access to the reporters on the release day.
And finally, THE LAUNCH DAY!!
Reach out to everyone. The goal is to boost awareness. Hence, reach every relevant reporters and bloggers and make them aware about your launch. Send all your app related info to big app review sites and other publications who would be happy to hear from you.
Spread the word. Connect with your existing users and encourage them to share; users sharing your content would always leave an immense impact over the audience. Social media is often the best to generate response.
Posts to Facebook and tweets with giveaways would often help you get desired responses. Also, use other social channels equally and monitor them closely. For every comments and downloads you receive, be generous enough to leave a ‘Thank You’ message.
Download links everywhere. Put download links to your mobile app everywhere – blog, website’s home page, in emails, social channels and other online platforms you own. Set up call-to-action on your pages, example Facebook.
Monitor closely. Today is the big day! Monitor responses to your app closely and encourage users to place reviews.
You are wrong to think that only best reviews would get more downloads. The entire process is to help your product improve user experience at the quickest. Identify and update bugs and communicate with the audience to let them know you’re listening.
Got everything right till here? Thumbs up! You’re ready for the app launch. Do you have anything to add to the plan? Write it here.