We’ve seen responsive, we’ve seen flat but there’s more to it this year! The design trend is always changing with new tools, workflows, and best practices. While it’s tough to predict which of the trends will draw the greatest attention, we could still see that responsive web design, flat design, performance and speed, and perfecting the user experience are working.
As more organizations are beginning to value design as competitive advantage, a cohesive design strategy moves beyond web and print, and it expands to mobile and other platforms. So, let’s look through some of the trends we can expect to see more this year.
1. Design continues to flatten
Yes, flat designs are with us for quite a time now and is continuously evolving towards its ideal form. Taking an example of Google’s logo that changed into being more flat, it was then easier to read on smaller devices. For our drive and determination to make websites load faster and snappier, weigh less, and get content to viewers more effectively, flat design will be rolling on the road.
2. Material Design: A Richer Alternative to Flat Design
It was in June 2014 Google released its new style language, Material Design that uses shadow effects and the concepts of movement and depth in order to create designs, which is more realistic. The aim again is to create modernistic design that focuses on UX and reminds us of paper and ink – shadows that are realistic, items that overlap, interactions that stay inside of material, allowing for depth than pure flat design.
3. Rich but subtle animations
With the use of rich, clever but subtle animations, the websites will be differentiated. It is because of flattened design, almost all websites have started to appear same. Loading animations, Navigation and menus (non-scrolling), Hover animations, Motion animation, and Background animations/ videos are happening. All these serves the purpose of letting users know that it’s working, but in a clever and rich way.
From turning off the alarm on your mobiles to liking your friends’ photo on Facebook, micro-interactions happen all around, and it’s likely that you even started your day with it. Micro-interaction is about creating delightful experience while using websites. Think of smart personalized data, funny images, expressions, functionality and more.
5. Card Designs
Pinterest is one notable ambassador of card designs. They present better information by giving your visitors sneak-peek to what you have to offer and is a good replacement for old elements such as sliders. The biggest tech players like Google, Twitter, Spotify and MySpace are adopting this framework already.
We’ll definitely be seeing more to this, more dynamic and personalized digital experiences that simplifies the way we work, connect, discover, learn and play online.
How do you think web design will change in 2016? Have your thoughts here.