"User experience is everything. It always has been, but it's still undervalued and under-invested in. If you don't know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board."
– Evan Williams, co-founder of Twitter
The hurdles for startups have never been lower. For every startup company, website is an opportunity to distinguish themselves from the rest. Of course, an enticing home page is sure to pull your audience but it’s definitely not enough to boost engagement.
Let’s get started with the basics, the cost of not knowing the basics might fall high on you later.
It is a trend that majority of the effort is placed on the home page design to make it attractive. But, what’s more necessary is knowing how your potential customers would come and interact with your page. What would you want your customers to do when they first visit your website home page? Drive your website with a focus thereafter.
How accessible is your website to the people searching your info? This is the golden rule you will have to cater in, a human focused design is poised to rank well on SERPs – easy to read and navigate, design consistency and load speed are some essential keys.
A strong Call to Action
It is always critical to implement a CTA on your page. Indeed, you have started your business or service with specific purpose. Hence, show no ambiguity about what they are to do after visiting your page, rather be specific on your purpose.
An Explainer video about you
Video is the most expressive form of approach to clearly deliver your value proposition. Studies reveal that 80% of the traffic
who visits your door will click the video and above this, the conversion rates are also doubled by 89%
Some serious customers would love to learn about how you have worked with your clientele and helped them gain what they want. Being tangible and transparent here would lead you with prospects.
Links to Social Pages and Profiles
Make your social pages visible. The idea to keep these links just on the contacts would only leave them with yet another process to go through. Make them check out your social profiles as soon as they land on your page.
Creative 404 Error Page
The users might reach a ‘Not Found’ page. Do take this opportunity to portray a good user experience by clearly communicating your brand at this point. Do not let such subtle points show lack in creativity. Below is one good example of 404 error page.
Page Load Time
On the conduit to make your website an elegant piece, we often compromise with the load time speed. Do not expect that all your users will be on high speed internet connection. Even the delay of a second can reduce the visitors by 7% according to KissMetrics
, which means if an ecommerce site makes $100,000 a day, the delay of a second would cause $2.5 million loss every year.
The bottom line is, you need to communicate with your ‘yet to be customers’ in less than 5 seconds to make them stay and center on website. There is no rocket science, it’s about research and best practices on-the-go!