Tons of hard work, vision, timing and pinch of luck, all of them contribute equally when you are to start your ‘very first-venture’.
“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game's winning shot and missed. I’ve failed over and over and over again in my life and that's why I succeed.” - Michael Jordan, NBA Hall of Famer.
Was that even close to being easy?
Everyone on this earth is willing to know the secrets to success and look up to their role models – Steve Jobs, Bill Gates and Mark Zuckerberg. So, is that enough?
Over 90 % of the new businesses fail. The odds are definitely stacked against you but, remember - the successful CEO and founders today were once in your shoes and below are some advisories from them to get you started.
Failure is the next step to Success.
Nobody is born a hero without failures. If you are to become a successful entrepreneur, failure is the key. Without failing, there’s no attempt, which literally means NO SUCCESS. By tenaciously sticking to your goals, you will brush and polish yourself. Do not try to be a perfectionist while you just begin your adventure in entrepreneurship.
People Buy the Benefits Not Features.
The pin point is, it’s not about how a bit better, different or expensive you can make it, rather, it’s about how you are able to frame the differences in terms of benefits and value proposition that resonates with your customers. A brilliant idea if it’s not plausible to benefit the customers, it’s worth nothing. By selling your product or service, you are selling an entire experience and not just a piece.
Fall in Love with Your Project
If you do not like any idea about your project but, you think it would result in more money, then you are on the wrong line. Without your zeal, there’s no way your idea would get fueled. Fall in love with your project; if you feel that
thrills, butterflies and chills, you’re on the right track and it’s definitely not awkward. Love your project as you love your beloved.
Add Right People in the Team
Think carefully about what Steve Jobs has to say about hiring,
"When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, are they going to fall in love with Apple? Because, if they fall in love with Apple; everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve or anybody else."
Team with faster learning approach, who are comfortable in adapting to changes and with capability to improvise ambiguity are the ones to look after.
Marketing is the only way to make audiences aware.
How can you expect for people to come and buy something when they don’t even know if a product/service/brand exist?
Some Key Online Marketing Tactics
1. Understand the Importance of Web Search
If you are a budding entrepreneur, it’s important that you understand the concept of how Search Engines work and how to position your web page on ranks.
Tools like Site Explorer
are of good help to observe how you are linking with other channels and to learn the tweaks and tricks for Search Engine Marketing.
2. Use Social Media
Entrepreneurs without much marketing experience are often led by the unrealistic expectations that every post they create would go viral. More sophisticated tactics are needed today to design compelling images or videos that is captured as the audience wants to see it. Quality digital execution definitely costs good money.
3. Pitch your Press Releases
How the PR process works? Extract some of the major and interesting stories to impact the audiences. The approach is simple, find a hook that sticks to the readers and why they would read and thus circulate the message.
4. Post relevant Blogs
More the relevant content on your portal, more the opportunities to collect links to your site. Do not produce content just for the sake of content. Blog is about your readers; if you are selling a camera, do not talk about the restaurants, just be relevant!
5. Leverage Email Marketing
Integrate the email marketing campaigns with other related marketing campaigns i.e. if you are organizing a Facebook contest, inform the list of your subscribers or contacts about the same via email and also send reminders if you have some limited offer deals.
Indeed starting a business wouldn’t prove a silver bullet for everyone, be willing to take risks and opportunities and follow the checklist, you will discover the paths to follow.